Thursday, May 28, 2009

The Rise of Style Entertainment Witness The Growth By L.D.Williams Jr






When you walk into the office located on 8115 Fenton Street in the downtown section of Silver Spring, the environment is chic, sleek, and modern. The office space is clean and decorated with furniture that manages to create a casual Eurocentric vibe. The front desk which is visible upon entering the confines of the office has requisite office equipment on it. If you take time to look closer at the desk there is a mission statement at the center of the desk. The sign reads: Style Entertainment Model/Talent Management & Style Elite Model/Talent Agency Mission is to map out the talent’s career and create the talent’s image through image making and proper guidance. Our goal is to build the talent up to top status with integrity, honesty and their best interest at heart. Models are made not born…

While the environment at Style Entertainment is casual and welcoming after reading the mission statement there is another thing to be said about the environment at Style Entertainment it is serious business. Mike Styles, CEO of Styles Entertainment is clearly in the business of making models. Anyone who has their eye on the urban model scene and has watched the swift assent of Angel Lola Luv knows that the serious business of Styles Entertainment has been a successful endeavor thus far.

When you look at any company in any industry its public perception, successes and failures all begin with the individual at the helm. At the helm of Styles Entertainment is the Chief Executive Officer Mike Styles. Before Mike Styles embarked on the journey of owning his own modeling agency he began his career as a photographer. “I started as a photographer. I would do a lot of photography with models and actors and I would help them build their portfolios” said Styles. Styles the photographer’s worked was featured in various regional and national publications including but not limited to Streetz magazine and Black Men’s Magazine.

After Styles’ photography helped various models and actors attain bookings and he got several inquires from models he worked with Mike Styles transitioned in his role from photographer into talent manager and agency owner. “After getting a couple of models booked I just started working with that small group of models and I got them booked over and over and over again then I just built it from there” said Styles.

Styles has not built Styles Entertainment into a force all alone. While the cliché is that behind every strong man is a strong woman Styles manages to spurn tradition and not have his strong woman standing beside him instead of behind him. Michelle V decided to leave her job as an accountant at the end of 2005 to help Styles relaunch the agency. V has been instrumental principal in helping build Angel Lola Luv’s career. V has also helped Angel Lola Luv transition from urban model and video vixen into a burgeoning rap recording artist.

Styles has managed to expand the capabilities of his agency. He has grown and evolved from just a model and talent management agency to a full service agency that is capable of servicing any type of model or actor due to the experienced personnel that is housed in each of the talent specific divisions. Some of the divisions include: Styles Entertainment Model and Talent Agency, Style Elite Model and Talent Agency which was created by Michelle V for models and actors. Style Elite is able to service commercial models, fashion models, glamour models, babies/teens/young adults, plus size and runway models. Divisions that cater specifically to actors include voice division, reality television, fitness division and a major division that focuses primarily on celebrities.

The Styles Entertainment team has taken pain staking measures to create various divisions to create opportunities for these different talent types by cultivating different relationships across the business spectrum. Some of the clients that Styles Entertainment has worked with include but are not limited to: G-Unit, Verizon, BET Rip the Runway, Cosmopolitan, Adidas, Black Men’s Magazine, and Smooth Magazine just to mane a few.. Even though Styles Entertainment has built up an impressive list of business relationships the job of cultivating new relationships and building rapports with people is never over.

“That is the thing about being an agent or manager is that when actors and models are sleeping or resting we are up working” says Styles. If you consider where Mike Styles started as a photographer in 2001 as a photographer to where he is with his partner Michelle V it is clear that Mike Styles and everyone associated with Styles Entertainment is a bunch of insomniacs. In a relatively short time Styles Entertainment has managed to house one of the most popular models in history, have a plethora of his clients featured prominently in various print and online publications and featured all over television.

Styles Entertainment looks to grow the agency and all of the respective divisions by creating long term business relationships with its various existing clients as well as seeking out new business opportunities which will in turn create new opportunities for models. It is also the goal of Styles Entertainment to cultivate enough new and recurring business in order to expand its reach into other prominent markets across the country like New York or Atlanta.

“We are definitely looking for new faces. I am definitely looking forward to working with the talented new faces that will become stars within the agency” says Michelle V. Styles encourages all potential principals that are interested in pursuing a career in the entertainment industry to come into his office and attempt to pursue their professional aspirations.

“Come on in and let us look at you” says Styles. “ Not everyone that comes in is guaranteed to be chosen but you never k now we have a lot of different division so you do not know where you are going to fit until you come in” says Styles.

In addition to his open door policy when scouting for new talent he also provides a unique service in regards to all prospects, “ I will tell anybody who comes in to see me what is wrong with them or what they have to do to get better” says Styles. “ Some people may need to get their hair done, their teeth fixed, join a gym or update their look when you leave my office you will know what you need to do in order to be better.

With a strong track record of previous achievements, and a clear direction on where the agency is headed for the future to say that Styles Entertainment and its burgeoning offspring talent enterprises are going to be a force is a gross understatement. Styles Entertainment is in the business of making models it is clear that the models that Styles Entertainment makes becomes stars and while they may have only been here for a while what we are seeing is only the beginning. Witness the growth.

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Some of Style Elite's Modeling & Talent Team